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HNY Breastfeeding and Infant Feeding Strategy 2023-2027

Breastfeeding pictureDeveloped in partnership with infant feeding, maternity, health visiting, public health colleagues from across Humber and North Yorkshire (HNY) in early 2023, our Breastfeeding and Infant Feeding Strategy sets out the direction to support agencies and the public, to protect, promote, support, and normalise breastfeeding.

While the strategy promotes the choice of breastfeeding, it would like all parents to feel supported in how they feed their baby, whether that be with breast milk, formula or a combination of both.

Our vision for HNY is to create a culture where breastfeeding is seen as the norm and recognised as a key component to good long term health and reducing health inequalities. If women decide not to breastfeed, they will be supported to bottle feed in a safe way.

The strategy includes chapters on the: 

  • value of breastfeeding
  • bottle feeding safely
  • outcomes and aims 
  • objectives to protect, promote, normalise and continue breastfeeding; and support breastfeeding and safe bottle feeding
  • breastfeeding and infant feeding support services. 

Over time this strategy will be supported by local action plans which will analyse our breastfeeding trends across HNY, identify variation and inequalities between communities, and develop actions to address them with a focus on the most deprived areas.

You can download our strategy here

2019-07-03 (7)

Your baby is now officially an embryo and is about the size of a poppy seed.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/4-weeks-pregnant/ for more information.

2019-07-03 (4)

Your baby is now the size of a kidney bean and weighs 1g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/8-weeks-pregnant/ for more information.

2019-07-03 (6)

Welcome to the second trimester!

Your baby is about the size of a small lime and weighs approximately 14g.

You have hopefully seen your midwife for your 'booking in' appointment, if you have not yet seen a midwife please make an appointment quickly, so you can have all of your choices about screening tests explained and offered to you.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/12-weeks-pregnant/ for more information. You can also link to the 'Pregnancy Journey' area here.  

2019-07-03

Your baby is about the size of an avocado and weighs approximately 100g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/16-weeks-pregnant/ for more information.

2019-07-03 (2)

Your baby has grown in length and is now the length of a small banana and weighs approximately 300g. Around this time you will be offered your '20 week' scan, also known as the 'anatomy' or 'anomaly' scan.Click here for more information about screening. 

This is a also a good time to talk and sing to your bump as your baby can now hear sounds. This is great way for you and your partner/family to bond with your baby.

Please visit www.nhs.uk/conditions/pregnancy-and-baby/20-weeks-pregnant/ for more information.

2019-07-03 (8)

Your baby has grown again to the approximate length of an ear of sweetcorn and weighs about 600g. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/24-weeks-pregnant/ for more information.

2019-07-03 (1)

Welcome to the third trimester!

Your baby is now approximately the weight of an aubergine; about 1kg and approximately 37cm in length. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/28-weeks-pregnant/ for more information.

2019-07-03 (3)

Your baby now weighs approximately the same as a coconut; around 1.5kg. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/32-weeks-pregnant/ for more information.

2019-07-03 (5)

Your baby is now around the same size as a lettuce, approximately 47cm long and weighs around 2.6kg. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/36-weeks-pregnant/ for more information.

2019-07-03 (9)

Your baby is now the weight of a small watermelon which is approximately 3.3kg and around 50cm in length. 

Please visit www.nhs.uk/conditions/pregnancy-and-baby/40-weeks-pregnant/ for more information.